Barbados sugar is produced on the old plantations of the island, rather than by smallholders. This means that while farmers receive prices and operate under labour conditions that are the envy of the developing world, our sugar cannot be labelled as Fairtrade. Nonetheless, the price we pay is far above typical market and Fairtrade prices and is how we ensure the Barbados sugar industry continues to thrive and make a vital contribution to the island’s social infrastructure.